{"product_id":"the-beggarstaffs-don-quixote","title":"The Beggarstaffs — Don Quixote","description":"\u003cstyle\u003e\n.mtr-ficha .lede{font-family:'Alverata',Georgia,serif;font-style:italic;font-size:20px;line-height:1.4;color:#1e1b17;margin:0 0 4px}\n.mtr-ficha .filete{width:34px;height:2px;background:#6f5d4a;margin:18px 0;border:0}\n.mtr-ficha h4{font-family:'Ciutadella',sans-serif;font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:#6f5d4a;margin:18px 0 8px}\n.mtr-ficha p{font-family:'Alverata',Georgia,serif;font-size:15.5px;line-height:1.66;color:#4c443b;margin:0 0 12px}\n.mtr-ficha em{font-style:italic}\n.mtr-ficha details{margin:2px 0}\n.mtr-ficha summary{list-style:none;cursor:pointer;font-family:'Ciutadella',sans-serif;font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#6f5d4a;padding:6px 0}\n.mtr-ficha summary::-webkit-details-marker{display:none}\n.mtr-ficha details[open] summary{display:none}\n.mtr-ficha .prov{font-family:'Alverata',Georgia,serif;font-style:italic;font-size:12px;color:#8a8075;line-height:1.5;margin:14px 0 0}\n\u003c\/style\u003e\n\u003cdiv class=\"mtr-ficha\"\u003e\n  \u003cp class=\"lede\"\u003eThe poster that invented the modern poster.\u003c\/p\u003e\n  \u003chr class=\"filete\"\u003e\n  \u003ch4\u003eAbout the print\u003c\/h4\u003e\n  \u003cp\u003eThe Beggarstaffs designed this for Henry Irving’s \u003cem\u003eDon Quixote\u003c\/em\u003e at the Lyceum, and Irving turned it down — «No more mills.» The play ran the season and toured America; the poster never reached the street. The design outlived the production by a century. They worked in cut paper, in flat silhouettes and empty space, and in doing so basically invented modern graphic design. A poster built from flat shapes is a screenprint waiting to happen: we separate it into two inks — the black windmill and its shadow, the sepia knight.\u003c\/p\u003e\n  \u003cdetails\u003e\u003csummary\u003eContinue reading ▾\u003c\/summary\u003e\n    \u003ch4\u003eAbout the artist\u003c\/h4\u003e\n    \u003cp\u003e\"The Beggarstaffs\" was the shared name of James Pryde and William Nicholson, brothers-in-law who for a few years in the 1890s made the most radical posters in Britain — reductive, flat, decades ahead of their moment. Their line runs straight through to the Bauhaus and modern graphic design.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cp class=\"prov\"\u003eThe Beggarstaffs (Pryde \u0026amp; Nicholson) · \u003cem\u003eLyceum · Don Quixote\u003c\/em\u003e, 1895 · Victoria and Albert Museum, London, accession E.1208-1927 · Public domain\u003c\/p\u003e\n  \u003cp class=\"prov\" style=\"margin-top:6px\"\u003e\u003cstrong\u003eFounders Edition\u003c\/strong\u003e · our launch price. $49 after the first edition.\u003c\/p\u003e\n\n  \u003cp style=\"margin:18px 0 0;font-family:Ciutadella,sans-serif;font-size:13px;line-height:1.6;color:#6b5c4e\"\u003e\u003cstrong style=\"color:#2a2119\"\u003eCare\u003c\/strong\u003e — Machine wash cold, inside out. Tumble dry low. Do not iron directly on the print.\u003c\/p\u003e\n\u003cp style=\"margin:18px 0 0;border-top:1px solid #e0d7ca;padding-top:14px\"\u003e\u003ca href=\"\/blogs\/the-archive\/don-quixote-no-more-mills\" style=\"font-family:Ciutadella,sans-serif;font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#3d2f22;text-decoration:none\"\u003eRead this piece in The Archive →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Métrica","offers":[{"title":"S","offer_id":48880567058532,"sku":"SA-DONQUIXOTE-S","price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48721033953380,"sku":"SA-DONQUIXOTE-M","price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48721033986148,"sku":"SA-DONQUIXOTE-L","price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48721034018916,"sku":"SA-DONQUIXOTE-XL","price":39.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48721034051684,"sku":"SA-DONQUIXOTE-2XL","price":39.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48721034084452,"sku":"SA-DONQUIXOTE-3XL","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2202\/3012\/files\/the-beggarstaffs-don-quixote-1.jpg?v=1783890169","url":"https:\/\/shop.metrica.art\/products\/the-beggarstaffs-don-quixote","provider":"Métrica","version":"1.0","type":"link"}